At the end of October I was asked to be a co-instructor with Randy Hufford of the Institute of Visual Arts in Maui for a new and unique 6-day workshop about flower and food photography. Obviously, I jumped at the chance to participate in this photo adventure in Hawaii.
Flowers and food! What a weird combination…but as the week went on, I had some interesting observations that made these two subjects more alike than I expected. Over my entire career I have photographed just about everything…from weddings and rock bands to food and products, but in all honesty, I can’t say I have gone out on my own for a day of flower photography, so I was a bit apprehensive of my level of expertise in capturing the beauty of Mother Nature.
Randy had invited me as the guest instructor because of my food experience. Our secondary objective was to create some food photographs for his wife’s cookbook. “Chef Rebecca” is an excellent cook and has a great passion for food and entertaining. For some time now she has wanted to share her favorite recipes with friends and family as well as create a treasured journal for future Hufford generations.
A great aspect of this event was that there was something for the photographer AND the spouse or friend that might want to also enjoy the week in Maui. Those that chose not to participate in the photography workshop were invited to a cooking school experience…working with Chef Rebecca preparing some tasty lunches and gourmet dinners. Learning by doing…and enjoying the rewards of the efforts.
The workshop schedule mixed classroom time with four field trips to local Maui botanical gardens and flower farms. Everyone came along on the flower trips…they were magnificent locations if you were doing photography or just enjoying the scenery and flora.
We spent three hours or more in each location discovering photo opportunities at every turn. It seemed that it only took minutes to fill a 4 GB memory card…good thing I had a number of cards with me. Back in the classroom, Randy presented an excellent overview of Adobe’s Photoshop Lightroom® so we could all start an efficient cataloging system for our new images. He gave us tips on how to sort, edit, and make some basic corrections to our photographs…I was happy to have participated because I had a very superficial knowledge of Lightroom and was quite happy with the newly discovered features it offered.
At the end of each afternoon we turned our attention to the kitchen and setup for the food photo of the day. One dish from each dinner was selected to be photographed for the cookbook. For most food jobs I have worked on the food stylist would take extraordinary steps to prepare the food for the camera and be prepared for any problems or surprises along the way. Chef Rebecca wanted to keep the typical “food manipulation” down to a minimum…she wanted to have the food look very believable and a representation of what you could expect when you cook it at home. It was a much more editorial approach to food photography…and all things considered, it was the smartest way to go since everyone was waiting for me to finish the photo so we could eat.
And did we eat! Kudos to the Chef and her staff…the food was great every night and a local wine consultant had selected wines that paired perfectly with the meal. The meals were as good as any restaurant and it was so great to sit at the table with the whole class and “talk shop”. It was a great way to end the day.
I mentioned earlier that there were some interesting comparisons in photographing flowers or food. With food we are always trying to take the food and make it beautiful by manipulating the dish, the background, the props and the lighting. With flowers, we have to find the existing beauty and do the best we can with the lighting, background, and environment around it. In both cases, we have lots of decisions to make…composition, lens, angle, depth-of-field, and the technical issues of lighting.
Food is very real…it has expectations (of flavor and texture) and stereotypes from our past experiences. Food photos are more often than not used to SELL — to convince you to try a restaurant (based on the perceived quality or motivation); to buy a packaged food product; to try a recipe; or to read an article or advertisement. The photo is generally trying to cause an action — a verb!
Flower photos are more documentary or illustrative. It is a passive subject that is often not investigated with the eye (or camera) from a perspective that evokes emotion. Flowers are more abstract subjects that can be elevated to a work of art. These photos are generally creating or supporting a mood — an adjective!
Both share the commonality of the rules of art…control of light for texture, shape and shadows; selective focal point; dynamic composition; elimination of distractions; and proper techniques (focus, exposure, color, etc.)…all are required to make an exceptional image.
Back to the workshop…When we reached our first location on Monday afternoon I had no idea what I could do in this foreign environment without my tools and the controls I have in the studio. But, as soon as I clicked the shutter button for the first time…it was like riding a bike! All of my photographic instincts kicked in and I found lots of fascinating and beautiful subjects to shoot.
I took over 1500 images over the six days and trying to edit them down to a handful of favorites was quite a task. I saw things in the varied images that I would take of a single subject that quickly separated the good from the bad. Little details such as the sharpness of the background, distrating bright areas, point of critical focus, tangencies, image contrast, and overall composition were factors that guided the editing process.
Overall, this was a great week — for me as an instructor, as well as for the students. Maui is a beautiful place to do photography and this unique photo adventure provided the opportunity to create some great images, learn a great deal about photographic techniques and workflow that can apply to any type of imaging, plus enjoy some great food. More workshops are planned for the future, so if you are love photography, food and nature, this could be a vacation to remember.
More information on the Flowers & Flavors Maui Photo Adventure:
http://www.ivamaui.com/events.



















I’m hoping this blog will provide a way for me to tell you more about my thoughts concerning the photography industry and provide some motivation to get out and take some photographs “just for fun”.